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Thursday, September 15, 2005

Cute

Beauty Company eschews celebrity endorsements, dedicates first batch of Whistleblower to law enforcement icon.

Toronto, ON (PRWEB via PR Web Direct) September 13, 2005 -- Corner Office Beauty, North America's hottest new fragrance and body care line, today announced that its inaugural batch of Whistleblower lip balm has been dedicated to New York Attorney General Eliot Spitzer.

"Eliot Spitzer's crusade against financial market fraud has inspired us in our own crusade against poor lip care," Corner Office Beauty President Suzie Dingwall Williams said. "With time, consumer education and lots of essential oils and antioxidants, we aim to reduce the overall rate for beauty crimes to the same low levels we now enjoy for white collar crime."

The first 10,000 sticks of Whistleblower will be labeled in a limited edition color that the company likes to call "Spitzer silver," Dingwall Williams said. "This seems particularly apt to us since, traditionally, a silver bullet was the only weapon that could kill a giant or a person leading a charmed life."

The launch of Whistleblower could not have come at a better time. "Financial market reforms of the last few years have resulted in an unprecedented boom in whistleblowing employees. While federal law protects them from retribution, it does nothing to guard against the drying effects that seasonal change brings, particularly now, as we enter the fourth quarter."